KHL Hockey League / HC SLOVAN – Dinamo Moscow (Case Study)
Ticket Fair Price system was first used during KHL Season 2012 / 2013. At that time, black market ticket trade was on the rise. Official price for HC Slovan - Dinamo Moscow match was 12 - 18€. On black market the ticket price raised up to 60 - 80€ per ticket, earning up to 400% on top of the official price for ticket touts, generating huge profits at the expense of fans. Thanks to Ticket Fair Price system we allow fans to bid on tickets and decide how much are they willing to pay to get to the event.